Free diagnosis. Shared upside. No catch.
Tell us what's broken in your business. Operations, revenue, processes, team friction — anything costing you time or money.
We work through your problem using proven operational frameworks. No fluff, no generic advice — a real diagnosis of what's causing the friction.
With your permission, we publish the case study so other businesses facing the same problem can learn from it too.
There's no upfront cost. No day rate. No invoice at the end of a workshop. The diagnosis is free — always.
When we find friction worth fixing, we agree the improvement in writing and formalise a contract. We implement the fix. Then every time that improved process runs — every job delivered more efficiently, every handoff that no longer leaks margin — we take 20% of the saving it generates.
That's an ongoing share, not a one-off fee. We're not consultants who deliver a report and disappear. We have skin in the game as long as the improvement is running.
We reinvest a portion of our share back into finding the next friction point. The business gets progressively better. The savings compound. So does our involvement — and our return.
Think of it less like hiring a consultant and more like bringing in a partner who only gets paid when things actually work.
A 12-person electrical contractor turning over £1.8M couldn't understand why margins were deteriorating despite winning more work.
↑ 14% margin recovery in 90 daysSpartan Electrical had grown from £900K to £1.8M over three years but net margin had dropped from 18% to 9%. The owner assumed the issue was pricing pressure from competitors. It wasn't.
The real issue was a combination of three friction points: jobs were being quoted on historical labour rates that hadn't been updated in 18 months; a third of jobs were running 15-25% over estimated hours with no process to capture why; and one key subcontractor was being used on 40% of jobs at rates 22% above market because no one had reviewed the relationship.
Updated labour rate benchmarking. A simple job completion review — 10 minutes per job — to capture overrun reasons and feed them back into future quotes. A subcontractor market review resulting in two new relationships at competitive rates.
A 25-person engineering consultancy had high utilisation rates but couldn't articulate project outcomes to clients or win repeat business.
↑ 3 repeat contracts secured in 60 daysThe consultancy was running at 85% utilisation but losing pitches for repeat work. Clients liked the team but couldn't remember what had been delivered or why it mattered.
Project outputs were being delivered but never translated into client-facing outcomes. Engineers documented technical deliverables; nobody was capturing business impact. There was no systematic way to collect or communicate the value created.
A simple project close-out process: one page per project capturing the business problem solved, the measurable outcome, and a client quote. This fed into a capability library that could be used in future pitches — showing clients what they'd actually get, not just what the team would do.
Find The Friction exists because there are a lot of good businesses out there quietly losing money to problems they haven't been able to name. Not bad businesses. Not bad owners. Just friction that's built up over time and become invisible.
The commercial model — a share of what we recover — keeps us honest. We only earn when you get better. But that's not why we do it.
We do it because finding the friction in a business and watching the owner realise what's actually been costing them is genuinely satisfying work. Putting it right even more so.
That's also why, in the right circumstances, we'll work with businesses that can't afford a commercial arrangement. If the problem is real, the owner is committed, and the story is worth telling — we'll find a way to help.
If that's you, tell us. There's a question in the form for it.
Four sentences. That's all we need to start a conversation. Be as honest as you can — the more specific you are, the more useful our first call will be.
We'll be in touch within 2 working days. If we can see the friction from what you've told us, we'll tell you what we think it is.